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- Inspire our audience to put their own Neighbourhood Hero-like thoughts and ideas into action.
- Encourage our audience to notice and acknowledge the Neighbourhood Heroes that surround them.
- Help our media partners create what we believe to be a more balanced, truthful and accurate image of today's Canadian society.
- Grow the project to a province-wide or national level.
- Use our stories to penetrate today's widespread, but weakening, resistance to upbeat messages. Throughout history, the world's greatest
teachers have used story telling as a teaching and motivational tool -- Everybody loves a good story.
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